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Background
ComScore's latest Video Metrix data reports on the Canadian online video market, found that 21 million Canadians viewed more than 3.1 billion videos online in February 09, and that the average Canadian online video viewer spent 10 hours viewing videos, up 53% from last year.
It also reports that Google sites hold the commanding lead in the Canadian video market, leading the online pack as the most popular video destination in February, with more than 1.6 billion videos viewed (52% share of all videos), and of those YouTube.com accounts for nearly 99%.
Microsoft sites ranked as the second most popular video destination, with 55.6 million videos viewed (1.8% share), followed by Yahoo! sites with 45.7 million videos (1.5% share).
The report also found that more than 21 million Canadian viewers - or 88% of the total Canadian Internet population - watched an average of 147 videos per viewer in February. Google sites attracted the most viewers, with 18.2 million watching an average of 89 videos per viewer during the month. Microsoft sites drew 7.1 million viewers, while Facebook ranked third with 5.8 million viewers.
"Canada's high broadband penetration and tech-savvy Internet users make it an optimal environment for online video to flourish," says Bryan Segal, VP of sales for ComScore Canada. "The combined forces of reach, high engagement and 'sight, sound and motion' make online video a particularly attractive brand-building vehicle for online advertisers."
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Branding -TV Style
This is a short form video (usually 30 seconds) that depicts the essence of your business.
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Corporate Video
A 2-minute business profile highlighting the history, personnel, and unique aspects of your business.
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Infomercial
A 3-minute video that showcases your business and products.
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TV Show
Create your very own TV Show for your website. We'll work with you to create a product that fits your business.
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